Top 5 Delivered Meal Kits and Specialty Foods Apps in the UK - Q3 2022

In the third quarter of 2022, the delivered meal kits and specialty foods app market in the United Kingdom saw varying trends in downloads and active users. Here’s a closer look at the performance of the top 5 apps in this category.

HelloFresh: Meal Kit Delivery experienced a fluctuating trend in weekly downloads, starting with 22.6K in late June and closing the quarter at approximately 20.9K. The highest peak was seen in the week of August 29, with close to 24.8K downloads. Active users for HelloFresh remained relatively stable, averaging around 170K throughout the quarter, with a slight dip in mid-July and a peak of 180K in mid-September.

Gousto showed an interesting download pattern. Downloads spiked significantly to 24.8K in late July and 27.8K in early August. The active user base mirrored this trend, peaking at 82.6K in early August before settling to around 70K by the end of September.

Vivino: Buy the Right Wine maintained a steady download rate, hovering around 3K downloads per week. Active users saw a moderate increase from 17.5K in late June to 20.3K by the end of September, with a noticeable peak of 22.6K in mid-August.

Green Chef: Healthy Recipes had a consistent upward trend in weekly downloads, starting at 908 in late June and reaching 1.8K by the end of September. Active users also increased steadily, from 3.8K in late June to 6K by the end of the quarter.

Finally, Mindful Chef saw a relatively stable download rate, with weekly downloads ranging from 571 to 1.1K. Unfortunately, no active user data was available for this app during the quarter.

For more detailed insights and data on these apps, you can visit Sensor Tower.